Crossing the Chasm by Geoffrey Moore

Crossing the Chasm resonated with me as I work at a tech startup. Although I am not in a marketing role, the book gave me an appreciation for things I’d always taken for granted, such as the whole product, since, as an early majority consumer (yup, let’s be real—I’m not an early adopter), I’d neverContinue reading “Crossing the Chasm by Geoffrey Moore”