Predictably Irrational by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions is the only economics book that didn’t make me feel like I was in over my head when I was reading it. The idea behind it is that although basic economic theory assumes that people will always make rational decisions, behavioral economics shows otherwise. These conclusionsContinue reading “Predictably Irrational by Dan Ariely”

Crossing the Chasm by Geoffrey Moore

Crossing the Chasm resonated with me as I work at a tech startup. Although I am not in a marketing role, the book gave me an appreciation for things I’d always taken for granted, such as the whole product, since, as an early majority consumer (yup, let’s be real—I’m not an early adopter), I’d neverContinue reading “Crossing the Chasm by Geoffrey Moore”

Educated by Tara Westover

As it turns out, I still know how to read, but I have been reading at an (exceptionally) slower pace. Case in point Educated by Tara Westover: I loved the book, but it took me more than a month to finish reading it. To be fair, it was not the lightest read. At first, IContinue reading “Educated by Tara Westover”