Sapiens by Yuval Noah Harari

Sapiens: A Brief History of Humankind is generally well-loved by readers. In my own circle of friends, those who have read the book absolutely love it. Whereas other people would find this as an encouraging sign to read the book, I delayed reading it—what if I didn’t like the book? Well, I had to dealContinue reading “Sapiens by Yuval Noah Harari”

Predictably Irrational by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions is the only economics book that didn’t make me feel like I was in over my head when I was reading it. The idea behind it is that although basic economic theory assumes that people will always make rational decisions, behavioral economics shows otherwise. These conclusionsContinue reading “Predictably Irrational by Dan Ariely”

Crossing the Chasm by Geoffrey Moore

Crossing the Chasm resonated with me as I work at a tech startup. Although I am not in a marketing role, the book gave me an appreciation for things I’d always taken for granted, such as the whole product, since, as an early majority consumer (yup, let’s be real—I’m not an early adopter), I’d neverContinue reading “Crossing the Chasm by Geoffrey Moore”